Letraset was founded in 1959. It originally came in pre-printed sheets with the characters backed with an adhesive requiring no heat or water, but merely the pressure of ‘rubbing’ to be released from the substrate.
Letraset experienced the greatest rise in popularity during the 1960s and 1970s. A major factor, if not the defining factor was its accessibility. Anyone interested in applying lettering to their own model or craft could simply purchase a sheet and make it happen.
Suddenly you could get perfectly formed and uniformly sized letters in a fraction of the time. OK, you still had to plan out the lettering so that it was spaced how you wanted it, and if you made a mistake you still had to cover it up or start again.
For the modern design world, Letraset seems antiquated and this is not without good reason. For example, by utilizing computer software, we can use a virtually unlimited array of fonts and colors. Now the possibilities seem to have become endless.
With today’s technology, the dry transfers we make at Image Transfers are unquestionably superior to Letraset in appearance and ease of use. Not to mention the convenience. Customers can simply upload their vector files directly to us via our secure website.
Another major difference lies in the application, and this is where the client is saved many, many headaches. Unlike Letraset, dry transfers do not need to be rubbed down letter by letter nor is the letter spacing and alignment done by hand anymore.
We can produce transfer directly from your vector file as you formatted it. Now you can transfer whole paragraphs in one shot. Moreover, today’s dry transfer decals have an unlimited range of colors, including white, foils and metallics.
At Image Transfers, we produce our dry transfers on a translucent slick as opposed to the opaque Letraset sheet.
These advances in versatility and convenience are only the beginning.
By the way, the reason you may have noticed the term “dry” transfers being used, is that the final product does not require any heat, water or solvents of any kind in order to adhere to its desired surface. It is simply rubbed down using a supplied burnisher.
A custom dry transfer (sometimes aptly described as a rubdown) is your image and/or text printed on a translucent sheet. There is a layer of adhesive that, through the creation process, is restricted to the printed area. You may transfer the artwork from the sheet onto another surface using the burnisher, by lightly rubbing, careful not to skip any sections until each section has been removed from the slick and applied to the new surface. This may be any surface that is free of dust, grease or oil.
Please note that these are not slipoff labels or water decals. Once applied, the transferred image looks so sleek that it will appear as if it was printed directly onto the surface.
Dry transfers can take your project to the next level. Applying transfers onto a prototype will give it a realistic and professional look. Ready for that presentation, that photoshoot, or whatever the context may be in which you will proudly display your project, you can do so confidently with the added touch of color and detail that transferred images provide. Rub down transfers can be the sorely needed final touch for your next project.
We have taken this industry to the next level. At our studio in Garnerville, New York, we live and breathe custom dry transfers.
We have been in business since 2008, creating a high quality product and building an excellent reputation, with great reviews from our valued clients. Our transfers are not massproduced or manufactured with machines. They are hand printed, with care and precision, and we believe you will agree that this is exemplified in the finished product. We aim to have a quick turnaround with most work coming in before noon, finished and ready for FedEx dropoff that same evening